Copy of About US

Margaret Doyle   |  Principal, storyteller, content strategist

Margaret Doyle  |  Principal, storyteller, content strategist


We are a team of experienced storytellers with specialized skills in every aspect of the storytelling process.

Margaret Doyle

A storyteller adept at morphing narrative across nearly any form, Margaret is trained in traditional storytelling methodologies and constantly inspired to use emerging technologies in her story practice.  She started her company What Is Your Story? in 2010 in response to the digital catalyst of social media. As though overnight, businesses had to communicate their story across a distributed network. Since then, Margaret has developed story systems, training, and processes that deliver meaningful results for businesses and organizations. One of her favourite parts of working on a new project is  taking on the challenge of solving their narrative puzzle.


Jess Werb   |  Story Partner

Jess Werb  |  Story Partner


Jess Werb

Jessica Werb is a writer, editor and communicator whose words have appeared in newspapers and magazines throughout Canada and the UK. As a journalist, she writes about the arts, business, health, science and parenting. As a communications consultant, she helps postsecondary institutions, small businesses and artists tell their stories and reach new audiences. Whether it’s a media release, multimedia story or feature article, Jessica strives to engage, educate and entertain. When she's not wordsmithing, Jessica enjoys snapping photos and playing the cello in various ensembles.


David Leidl   |   Story Partner

David Leidl  |   Story Partner


David Leidl

As a seasoned writer/editor with more than three decades of experience in broadcast, print, online and other core formats covering a wide range of styles – business to lifestyle, finance to science – Leidl brings versatility, the odd touch of humour and a broad base of knowledge to help fix on the client’s needs and proactively create better solutions. Creating rewarding target-audience experiences underpins his work and inspires him to deliver exceptional content.


Mark Pilon   |  Story Partner

Mark Pilon  |  Story Partner


Mark Pilon

Mark Pilon is an award-winning illustrator and designer whose work has appeared in magazines such as Motor Trend, Popular Science, and Wired. As a designer he was creative director of the Georgia Straight magazine and had designed for Virgin Records.


Nancy Arsenault, Tourism Cafe   |  Story Partner

Nancy Arsenault, Tourism Cafe  |  Story Partner


Story Cafe

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